THE SECTOR
Glass: a strategic material for the future and a key player in the global economy
International trade show dedicated to the glass industry but also a prime meeting place for companies, professionals, buyers, institutions, and stakeholders in the supply chain.
Ancient yet cutting-edge. Part of our everyday lives, while also playing a leading role in major industrial, technological and environmental transformations. This is glass.
A wealth of opportunities which, according to the latest data, represents market values of:
• EUR 3-3.2 billion in Italy
• EUR 25-30 billion in Europe
• USD 235-290 billion worldwide
More than an industry, the world of glass is a genuine economic engine, with an estimated global growth rate of 4-7.5%. From construction to automotive, packaging to design, furniture to energy, pharmaceuticals to advanced technologies, glass is present in increasingly diverse and interconnected sectors, supporting a complex, high-value-added supply chain.
Against this backdrop, VITRUM positions itself as an international platform capable of highlighting the role of glass in the contemporary economy and supporting the evolution of the value chain towards new markets, new applications and new development models.
VITRUM 2027 • FIERA MILANO, RHO - MILAN, ITALY • 16 — 19 November 2027
The next edition of VITRUM will be held November 16 — 19, 2027, at Fiera Milano, Rho.
GLASS ECONOMY
The beating heart of VITRUM 2027
The Glass Economy is a broad, cross-sectoral industrial ecosystem that brings together flat and hollow glass production, processing technologies and applications in construction, automotive, packaging, furniture, pharmaceuticals, energy and high-tech.
The figures speak for themselves and reflect the value of this supply chain at both national and international level. In Italy, the flat and hollow glass industry generates turnover of approximately EUR 4.7 billion, with a further EUR 2.5 billion generated by glass processing machinery and technologies. At European level, glass production is worth around EUR 57.8 billion, while the machinery and technology segment – led by Italy and Germany – is estimated at between EUR 10 and 15 billion. These values rise even further on a global scale. In 2024, the worldwide machinery market was worth EUR 36 billion, while finished glass products reached EUR 83 billion.
These are strong figures, with stable annual growth forecast for packaging at 4.5-6% and a more sustained increase of 8-10% in high-tech segments such as solar glass, pharmaceutical glass, Low-E glass, coated glass and smart glass.
Promoting the Glass Economy means enhancing a value chain that brings together industry, research, technology, sustainability and global markets. A value chain that not only serves today’s production needs, but also helps move our world towards a more efficient and sustainable future.
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